About Us

4 Drive began as an exercise of justice. It was New Year’s Eve 2022 in the northern city of Yakutsk, when temperatures dropped to -45°C (-49 °F), and local taxi companies responded with a coordinated doubling of their rates, leaving many locals stranded in the Siberian winter. This collusive and unfair price hike angered the citizens of Yakutsk, who banded together on social media to request, offer, and most importantly, agree on fair prices for their rides. This grassroots, collective, online action eventually became the 4 Drive app. Transparency, fairness, and innovative use of technology to challenge injustice are the foundational values that power U-Drive to this day. U-Drive has created mobility solutions that enable choice while retaining a human element. Our platform allows drivers and riders to agree on the price, route, and other details for each ride between themselves. Our peer-to-peer model allows for greater transparency and choice, challenging many injustices that characterize mobility providers, including impersonal algorithms, unfair conditions for drivers, and price manipulation.